Companies summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. While a mission statement describes what the company wants now, the vision statement describes what the company wants to be in the future.

 

 

 

Comparison chart

	Mission Statement	Vision Statement
About:	A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives.	A Vision statement outlines where you want to be. Communicates both the purpose and values of your business
Answer:	It answers the question, “What do we do?”	It answers the question, “Why are we here?”
Time:	A mission statement talks about the present leading to its future.	A vision statement talks about your future.
Function:	It lists the broad goals for which the organization is formed. Its prime function is internal, to define the keymeasure or measures of the organization's success and its prime audience is the leadership team andstockholders.	It lists where you see yourself some years from now. It inspires you to give your best. It shapes your understanding of why are you working here
Change:	Your mission statement may change, but it should still tie back to your core values and vision.	Your vision should remain intact, even if the market changes dramatically, because it speaks to what you represent, not just what you do.